Google ads account verification has been a more important process for advertisers than ever. The process brings many advantages to businesses, including helping maximize their ads potential and features. So, how does it work?

This article will walk you through everything you should know about this significant program so that you can gear up for the upcoming rollouts.

Google Ads Account Verification: How Does It Work?

Below are the 3 key types of information a business needs to provide to Google before officially running their ads:

About the business

Google Ads account verification begins with a straightforward questionnaire focusing on the advertiser’s business and Google Ads accounts.

This questionnaire is conveniently located within the ‘About Your Business’ or business section of the Google Ads account page. By answering these questions accurately, advertisers provide crucial information directly to Google.

It covers basic inquiries related to the advertiser’s business, such as whether it’s an advertising agency, who bears the expenses for ads, and the industry in which it operates.

These responses help the Google team grasp the advertiser’s business model, target audience, and mission statement.

It’s important that the person completing this questionnaire is either a part of the advertiser’s Google Ads account admin team or the advertiser themselves.

That means the respondent possesses comprehensive knowledge of the business practices and operations, enabling accurate responses.

Once you complete the questionnaire, the Google team will review the responses and guide the advertiser through any subsequent steps required for verification.

Identity verification

After completing the initial step of the Google Ads account verification process, users can proceed to the ‘Verify Your Identity’ section.

Here, the focus shifts to verifying the legal name associated with the advertiser’s account, which makes sure identity verification through the advertiser identity verification or business operations verification process.

This verification step may vary depending on whether the advertiser’s Google Ads account is associated with an organization or a client.

Google will verify details related to the advertiser’s identity in line with their transparency and ad disclosure policy.

The transparency and ad disclosure policy require advertisers to disclose any ads they run, including their location and name. Similar to the previous step, identity verification must be conducted by the advertiser’s representative or the advertiser themselves.

Business operations verification

The business operations verification section is dependent on the responses provided in the questionnaire and may be optional.

During business operations verification, the Google Ads team will require verification of various aspects of the advertiser’s business.

These include business model, service type (e.g., sales services or technical support services), advertising practices, relationships with third parties or clients, and registration information.

Similar to the “About the Business” questionnaire, advertisers have 30 days to complete the verification process for business operations. Failure to do so successfully within this timeframe may result in the pausing or suspension of their advertising account.

Once the verification process is completed, advertisers must await a response from Google regarding its success or failure.

A confirmation will be sent to the advertiser’s email address upon successful completion of the account verification.

Why Do You Need To Verify?

• Maintaining ad quality

Verification ensures that only credible advertisers can run ads, which improves user experience and prevents deceptive or misleading advertising practices.

• Preventing fraud

By verifying the identity of advertisers and confirming their legitimacy, identity verification plays a crucial role in preventing fraud. It helps protect both advertisers and users from potential scams or fraudulent activities.

• Adherence to policies

Adhering to Google’s policies and guidelines is essential to avoid account suspensions or other penalties. Verification ensures compliance with these policies, promoting a fair and trustworthy advertising ecosystem.

• Safeguarding user confidentiality

Verification helps maintain user privacy by ensuring that only legitimate advertisers with verified identities can run ads on Google’s platform. This helps protect user data and confidentiality.

• Obstructing fraudulent activities

Verification also aims to obstruct fraudulent activities, such as unauthorized customer support services, by confirming the identities and credentials of advertisers.

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What If You Don’t Complete Google Ads Account Verification?

If you fail to complete the Google Ads Account Verification process within the given 30-day period, your account will be immediately paused. That’s one of the common reasons why your Google ads account get suspended. It’s important to note that Google’s verification process aims to increase transparency in advertising.

Eventually, all advertisers will be required to complete this verification to continue advertising their products or services on Google Ads.

Therefore, it’s crucial to adhere to the verification requirements within the specified timeframe to avoid interruptions to your advertising campaigns.

How Long Does It Take To Verify Your Google Ads Account?

The time it takes to verify your Google Ads account can vary. Google aims to review verifications promptly, but several factors can influence the duration.

These include the volume of verifications, the complexity of documentation required, and any issues that may arise during the review process.

Google will review your application and notify you of your verification status via email within 5-7 business days if you have a deadline, and within 30 business days if you don’t. You can also check your status on the Advertiser Verification page in your Google Ads account.

It’s recommended to monitor your verification status and reach out to the Google Ads Support Team if there are any significant delays or concerns regarding the process.

Key Takeaways

Overall, Google ads account verification is a crucial component of the advertising ecosystem. It ensures a safe, transparent, and trustworthy platform for advertisers and users alike.

As technology and advertising practices evolve, Google remains committed to enhancing the verification process to meet the ever-changing needs and challenges of the digital advertising landscape.